HALLE DAY 2
session 1 Mike Riemenschneider (IAMA - DE)
Presentation of the Animation Talent Award
i won't bother you with the funding issues we had..
International Academy - non prof founded in 2004
we produced a lot of student films
started with 9 months and then cut that to 3 months - they had to be v precise
we have individuals, companies
the question was how can we attract people, attract students
how do we stay alive in the market?
can we do it alone? or do we need partners?
tried to find a niche - the idea was to create a festival but there are tonnes of festivals (260 animation festivals) in the world...
how can we find a niche...
maybe do something with music??
not starting with animation, but start with the music...
a web-based short film competition, where you can earn your production budget to turn your ideas into an animation film
warner set some conditions - streaming yes, download no...
design guideline -
transfer concept into web and digital media
how can we bring everything together?
a few people were totally happy to give us music from their new albums...
but the lawyers were a little more difficult...
alan doherty plays the flute - he's from ireland but he lives in Halle - i met him by chance...
pitch video from students who're proposing their projects...
top 10 projects
then they communicate and find additional budget (through crowdfunding pledges)
building up a crowd and then find money
an ongoing process... (still live)
click to support the projects you like...
having found that you can buy 1000 facebook fans for 360 euros, we decided not to rely on facebook
through google analytics - we could see that we were being watched in 90 countries
LinkedIn a great thing to do..
how it's going right now?
they're in the middle of producing the top 10 videos
they needed to get 100% of the money before 20th October - if they're missing 5%, they get nothing (standard crowdfunding)
E2,500 euros is the main prize from ARTE
ARTE is the most important partner
a link with Adobe - unlimited licence of CrativeCloud for 1 year for 3 projects
we want to establish ourselves as a partner for the animation schools
we were asked if we can licence ATA for India - but I don't know if it's a real offer...
we have projects from
poland etc etc
www.startnext.de - crowdfunding platform
end of Mike's presentation
were you genuinely surprised by the worldwide interest?
also we're talking to samsung, canon
we will then support the finished films
the rights belong to the people who make the movie
but we can use the films for non-commercial projects
normally we'd be finished production, but that was postponed because of the flooding in Halle!
it will happen again next year - if you all help us, we will succeed!